5 Best WordPress Email Subscription Plugins For 2022

Are you looking for the best WordPress email subscription plugins?

The chances are that if you’re reading this post, you’re looking for an email subscription plugin to grow your email list faster.

Perhaps you need a simple plugin to handle the basics. Or, maybe you need a feature-rich one to handle many opt-ins in one organised place.

With so many email subscription plugins for WordPress to choose from, where do you start?

Don’t worry – you’re in the right place.

In this post, I’ll show you some of the best WordPress email subscription plugins that make creating opt-in forms for your site, easy as pie.

1. WPForms

WPForms is the best form builder plugin for WordPress. With its easy drag and drop interface, you can create any online forms on your website.

This form plugin is completely compatible with popular email marketing services and provides plenty of powerful features that you can leverage to create flawlessly working email subscription forms.

With WPForms, you can create:

Constant Contact subscribe forms with a checkbox for your visitors to join your WordPress newsletter
Sendinblue forms to automate your email marketing and increase engagement
Drip newsletter signup forms to automate the process of collecting leads with WordPress
AWeber subscribe forms to build a high-quality email list
Mailchimp subscribe forms to grow your email marketing list bigger
GetResponse subscribe form to grow your email list
Campaign Monitor newsletter signup forms
MailerLite forms for lead generation

WPForms also has a huge pre-built template library that consists of 400+ ready-made form templates.

2. Thrive Leads

Thrive Leads is the most feature-packed email subscription plugin for WordPress.

Building opt-in forms is effortless with the massive range of included templates. The drag and drop form builders make codeless design a breeze.

And those forms come in all manner of variations from popovers and widgets, to header bars and slide-ins. Simply choose which page, categories or tags you’d like to display them on and you’re good to go.

Split testing is handled a little differently with Thrive Leads. While usual split testing tools allow you to test one form against another, Thrive allows you to split test different types of forms against each other too.

When it comes to reporting, it’s packed full of insights – providing a brief overview, to begin with. Then you can dig further into the stats of many different report types like the ‘Content Marketing Report’.

$97/year for standalone product or access all Thrive Themes products for $299/year with Thrive Suite membership.

3. Convert Pro

Convert Pro is a popular WordPress email subscription plugin from the same company behind the Astra theme.

This plugin has a great drag and drop editor for a wide variety of form types. And with it comes the ability to fine-tune behaviour and targeting options.

The opt-in form types you’d most expect are available with this plugin, alongside more advanced types like content locking and yes/no forms.

Integrating with all the main email service providers, ConvertPro makes it easy to find the one you use regularly. And visitor identification makes targeting more intuitive.

Because ConvertPro is a modular plugin, you won’t be left with a bloated plugin full of features you’ll never use. By turning off the ones you don’t use individually, you’ll be running things in a more streamlined and optimised way.

Plans start at $99/year for unlimited websites which is super affordable. Lifetime options are available. And be sure to check out their agency bundles with all their other plugins & Astra theme included.

4. Elementor Pro

You might know Elementor Pro as a WordPress page building plugin. But what you may not know is that it has its own native opt-in form builder.

Using the same intuitive drag and drop editing tools as those used for building beautiful WordPress pages, Elementor Popups enables you to deploy stunning pop-ups & lead capture forms that work seamlessly with the rest of your website.

You can build almost any type of popup with Elementor, including fly-ins, hello bars, slide-ins and more. And with over 100 templates to get inspiration from, your popups will be looking amazing in minutes.

For advanced needs, you can create content upgrades (otherwise known as lead magnets) or even lock content completely. While support for WooCommerce, allows you to show related products and upsell.

Advanced targeting helps you to display opt-ins to the right visitors, which can be further tweaked with advanced rules to show content to only the people who meet the right conditions.

Best of all, Elementor integrates with not only your favourite marketing tools but popular email marketing services too.

Plans start at $49 for 12 months support and updates. This includes the full-featured Elementor Pro page builder (Popups is just one feature).

5. OptinMonster

OptinMonster is a WordPress email subscription plugins, loved by many WordPress users the world over. Now, however, it’s evolved into a cloud-based app, where everything is managed from one central location.

This means you can create, edit, deploy and split-test forms from within a web app – an advantage for those of you who run multiple sites. Alongside this, the plugin itself provides access to targeting options for each site.

There’s a host of opt-in form types with OptinMonster and the form editor is easy to use. Plus, you can use advanced features like content locking, dynamic text replacement and much more.

The downside to OptinMonster is that it’s pricey and certain features are unlocked behind higher pricing tiers. That said, pricing does not go by the number of page views like many of other web apps of it’s kind.

Plans start at $14/month (billed annually) for the basic plan with limited functionality. Some important features are only available on higher plans.

Which WordPress email subscription plugins is right for you?

With all of the above in mind, how are you supposed to choose which plugin is right for you? The options are varied with many pros and cons. But it remains that choosing a plugin needs to be based on your own needs.

Generally, the best approach is to first choose an all-round email subscription plugin that allows you to deploy various types of opt-in forms and test them against each other.

Thrive Leads is the best general WordPress email subscription thanks to its advanced feature set, drag & drop editor and opt-in form template selection.

If you want a simpler alternative, ConvertPro is the next best option. It’s more lightweight but that comes at the cost of a slightly more limited feature set.

That said, the fact that you can disable certain modules to improve performance is incredibly useful.

Wrapping it up

We hope this article helped you find the Best WordPress Email Subscription Plugins and tools for your small business website or blog.

Do you have any questions about the 5 Best WordPress Email Subscription Plugins for your website? Let us know in the comments section below!